How to make your menu attractive and interesting?
Wondering how to use digital menus in every sense and attract more guests?
Digital menus offer you a multitude of options, but it’s up to you how much time and effort are you willing to invest in it. We offer you some interesting tips that will make your offer more attractive to your guests and open their appetite. The very idea of introducing digital menu in your restaurant shows that you care about the satisfaction of your guests, and the richer the information you display to your guests are, the more they’ll appreciate the time you have put to present them your offer and make the selection easier.
Here are a few tips on how to make the most of digital menu options.
We will start with photographs, which are actually the first thing your guests will pay attention to while reviewing your menus. It is not said in vain that pictures speak louder than words. Beautiful and representative photos of each dish make it more desirable. How often guests ask themselves how food looks and about the way that it’s served? With the help of digital menu boards and, of course, a good photographer, you have the opportunity to present your dishes in the best possible light. Add more photos and, if possible, insert a video content related to the preparation of certain dishes or with its presentation. To make your photos look better on the tablet, it is recommended that the ratio of photos is 16: 9 and a resolution of 1920×1080 pixels and that a little space around the dish is left since the app automatically cuts the photo. Here are some examples:
First (wrong) example:
And how it should look:
Description of dishes
Next thing that is important to your guests when choosing a food is a description of the food, ingredients it contains or the way it is served. That way your guests will get a better insight into your offer, and will help choose a dish that suits their taste. It often happens that guests, because of a wrong selection of dishes, ‘classify’ some restaurant as ‘bad’ or ‘unsatisfactory’, believing that it did not satisfy their expectations. But with descriptions and photos of dishes, guests become more familiar with the whole range of restaurants, choosing a dish that fits their desires, know in advance what it contains, and reviewing this information, open them and appetite. It increases the desire to try dishes from your offer and will most likely return again to the restaurant to satisfy his curiosity. It is recommended that you enter as much details and interesting descriptions as possible, the story of the origin of the food or some specifics of its preparation. Intrigue your guests and awake their curiosity.
Many restaurants offer translations in various global and minority languages due to the large influx of tourists, in order to avoid possible misunderstandings and long explanation, and with the aim to attract foreign visitors. No translations of the entire menu in several foreign languages greatly increases the number of pages of the same, thus it becomes unwieldy. The advantage of digital menu boards is that they do not change their size. Changes can only see in a particular language. Needless to say, it is better to have as many languages in which displays your offer, but with digital menus it becomes much simpler and clearer. Its clients are always advised to start with the Croatian and English language this time slowly and include translations into other languages, depending on the need that arises.
Events and special offers
Digital menus are fully focused on the best possible advertisement of your restaurant. Not only to its offer, but also on its history, specifics and events that are taking place in it and the organization of the restaurant. Menus offer an a story of the restaurant as an intro. They also provide information of events. In this way, you can inform your guests about the activities that are taking place in your restaurant and about some future events, which can attract more guests. Entering notice of an event or promoting your new dishes to your menu looks very interesting and informative, and does not require a lot of work. Just enter the required information and insert a representative picture in the back-end application.
Stay tuned for more tips!